Ericson Manufacturing Selects Tour de Force as Customer Relationship Management System

Ericson Manufacturing, engineering and manufacturing of temporary power and lighting products, has selected Tour de Force to replace their current CRM solution.

Ericson will be implementing the Tour de Force Premier Edition to a team of 20 users, including inside sales, business development managers, customer support, and the executive management team. The deployment of Tour de Force is intended to shorten the business cycle and improve conversion rates through improved opportunity, project, and lead management, while providing improved access to business intelligence, analytics, and reporting through extensive integration with Ericson’s Epicor Vantage ERP system. Tour de Force will be working with Ericson through their conversion to Epicor ERP E10, scheduled to take place in late 2016.

The CRM selection committee at Ericson began reviewing Tour de Force after a reference from another Tour de Force client focused in industrial manufacturing. That reference, combined with Tour de Force’s experience in the manufacturing industry and extensive integration capabilities with Epicor Vantage, ultimately lead to Ericson’s decision to convert to Tour de Force.

John Ericson, Operations Manager said, “Ericson was looking for a simple yet robust CRM system that would allow integration from our marketing automation software all the way to our ERP system. Ericson has revamped both its marketing and sales processes, which in term only makes sense to move customized a sales platform allowing both lead development to business intelligence”.

About Tour de Force

Tour de Force, Inc. develops, sells, implements, and supports enterprise software solutions with a focus on customer relationship management (CRM),sales force automation (SFA),and business intelligence (BI). Tour de Force solutions are developed specifically for the distribution and manufacturing industries and are also being used in various other B2B industries. To learn more about Tour de Force, including our full integration with Microsoft Outlook and over 45 leading ERP systems, our cloud solutions, and our unique implementation approach, visit www.TourdeForceInc.com.

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